Who is American Alarms?

We are a company who understands the complexities of commercial fire alarm and security system solutions. We are devoted to guiding our clients on how to choose the right fire safety equipment and services with expertise.

Meet the Team

Our Cause.

Develop servant leaders who improve the lives of others.

Our Mission.

To provide the most user-friendly commercial fire alarm and security system services to our clients while exceeding industry standards. We are committed to using our expertise to help you feel safe in the places you love.

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OUR CORE VALUES

What We Stand For.

At American Alarms, we understand that choosing the right fire and video security partner is vital for achieving successful outcomes for your company. We firmly believe that we stand out from the rest for the following reasons:

SELF-DRIVEN

We prioritize our clients' needs above everything else, ensuring that you feel safe and satisfied with our services.

HONEST

We constantly reinvent ourselves to offer the best and latest products, staying ahead in the fast-evolving world of electronic systems.

RELIABLE

We promise to admit our mistakes and do whatever we can to make things right, providing you with peace of mind.

TEAM PLAYERS

We solve complex system integration issues, saving you time and headaches in managing your security and automation needs.

Four men standing outdoors in front of a brick building, wearing casual and work attire, with three of them wearing shirts with 'American Alarms' logos.

NICET 3&4’s

A COMMERICAL SECURITY FIRM YOU CAN TRUST

What Makes Us Different?

Our goal is to uphold the principles of safety and efficiency while advocating for the best interests of those we serve. With a focus on integrity, professionalism, and personalized attention, we strive to be a trusted partner in guiding our clients through their security and automation challenges.

  • We see beyond the technology to the lives it protects. Our team takes the time to understand your unique story and create solutions that fit the life of your business, not just your property.

  • Your sense of security is our measure of success. We work tirelessly to ensure you can rest easy, knowing you're protected.

  • Life is complicated enough. We specialize in simplifying your security, integrating systems seamlessly so you can manage everything with ease.

  • The world changes fast, and so do the challenges to your security. We stay one step ahead, constantly learning and evolving to keep you protected against tomorrow's threats.

Talk To A Safety Solutions Expert
Group of people standing outside in front of a brick building with a sign that reads "ALARMS" and says "Feel Safe In The Places You Love" underneath.

Who We Are.

American Alarms was started in the basement of Bill Jacobs in 1983, after a dispute over the best way to treat customers.  Even though he was President and part owner of Midwest Equipment Company, Bill decided that it was just too important to compromise. 

With his training in electronics from DM Tech HS and the US Army, Bill had the background to teach anyone with the desire to learn. 

We still make decisions today, based on those same original core values and focus on training and the customer experience. 

By gradually adding team members that believe the same way, American Alarms has become a leader in user-friendly life safety and security systems. 

Every person at American Alarms will work hard to earn your trust and make sure you are happy with your project.

AMERICAN ALARMS

History

It's not as fun as the history of cheeseburgers, but it's how we got here!

1963
Bill Jacobs starts work at Midwest Equipment Company, which later became Midwest Alarm Svc
1970
After serving the US Army in Vietnam, Bill returns to Midwest Equip
1981
Bill works his way to President and part owner of Midwest Equip Co.
1983
Bill disagrees with the other owners about how to treat customers and leaves Midwest to start American Electrical Sales Corp.
1988
After the fire alarm part of the business grows significantly, Bill claims the name American Alarms
1988-2018
As an independent distributor of fire alarm systems, American Alarms helps thousands of customers
2018
American Alarms finds the right fit for access control and video surveillance equipment and adds a Security Division
2020
American Alarms adds System Shield comprehensive service agreements for all types of systems
2023
American Alarms "doubles down" on training by opening the Training Center for collaboration and learning among all stakeholders in the industry
2025
First regular apprenticeship program

READY TO BEGIN?

Talk To Us.

Whether you're a contractor planning a major project, a property manager looking to upgrade your systems, or a facilities director seeking comprehensive protection, we're here to listen. Let's start a conversation about how we can help you and your company feel safe in the places you love.

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